Face Type, Oval, Oblong, Square Face
Oval Face
In an oval face, the width and length are usually proportionate. Therefore shading and shaping are not so necessary. However the eyebrow shape and arch need to be correctly and carefully maintained. It is unfortunate that in India the majority of beauty salons entrust the job of eyebrow shaping/threading to their junior most employees, who have absolutely no idea of esthetic proportion and are merely able to remove what they perceive as unwanted hair. In fact the shape, thickness and distance between the eyebrows can make or break a person’s look. This is a very important issue that needs to be addressed and remedied.
It is a very pretty version of the face, we would say. So we don’t have to do much of a definition. Only we have to create a higher cheek bone, by using a darker color blusher or a darker base, just to enhance the cheek one, which is right from the hairline of the ear towards the outer cheek area, where you blend in a darker color to create a definition. When you create a little depth, you already have a highlight upon the cheek bone.
Oblong Face

For an oblong face, especially with a high forehead, the hairstyle really affects one’s appearance. People, who have long thin faces, should generally apply blush on the apples of the cheeks, smiling whilst using small circular movements applying the blush on the centre of the cheeks, once again moving outward horizontally towards the hairline. Minimizing the length of a face by using a soft, smoky well blended eye pencil/shadow under the lower lashes, helps a great deal. Once again, shading the tip of the chin and center of the hairline, blending a darker shade of foundation is the correct method. Never use vertical strokes when applying blush, if you have a long face because this will only enhance the longitudinal aspect of the features.
Working on oblong faces is very important. For a long face you have to shape the chin area a lot. In fact, you have to give an illusion of making the chin area disappear. You have to create a lot of depth on the cheek bone also.
If your face is longer in proportion to its width, the length of your face should be given more width. You should try to use both light and dark make-up, keeping in mind the principle that areas seem to stand out and dark areas recede. Make your face smaller and round by using a dark make-up across the jaw line. You may mix a bit of brown eye-shadow in your usual foundation for making it darker.
Whenever you apply both light and dark make-up, blend them nicely so that there is no clear dividing line where they meet: If you have a long and prominent nose, apply a darker foundation down the centre of your nose.
Your eye make-up should give you a wide-eyed look for which the eyeliner should be applied from the centre of the lid and tilted upwards at the outer corners. With a long face, eyebrows should not be too thin. Lip-corners of an oblong face should be filled upwards with a lipstick brush.
Square Face
The square face is considered to be the strongest face shape. Through make-up and hair style, you should try to cut down the face-width and add to its length. Many make-up tricks can help to create the illusion of a narrower and longer face. Here again a light and dark make-up combination can help you.
For a square face, the appropriate hairstyle that brings length to the appearance is the first factor to consider. Secondly, eyebrows that have a nicely rounded arch help to counteract the boxiness that a square face can sometimes have. Shading a square face along the temples and sides of the face and the chin can help minimize the width. Identifying the cheekbone and using long diagonal strokes moving from under the cheekbone towards the temples with circular strokes is the best way to apply a blush for a square face. A very dark lip shade draws attention to the chin and jaw line and therefore, is best avoided. Medium and light shades suite square faces better.
For square face we would like to say that we have to play a lot with the hair. We make a shredded hair cut, turning the hair in, so that the hair also covers the face superficially. And then we have to create a whole jaw line, where we don’t put a blusher at all. We just take a lot of dark shading and shade the cheek bones and the entire jaw area, from the place your hairline starts from the face right till the lower nape of the neck, blending downwards towards the neck completely. We get the illusion of a nice oval shape instead of a square jaw line. And again it is very important to shape the forehead. That here one can do a bit more blush on the cheek bones and avoid using bronzers as it will make the face look harder and also avoid strong colors on the lips.






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